"Be Yourself and Know Your Stuff" Marketing Wins Over Hype and BS

Here is the "so 2007" headline:

“Who Else Wants To INSTANTLY
Tap Into The Greatest Minds Of Copywriting History And Swipe Their Most Powerful, Game-Changing COPYWRITING SECRETS To Experience Your Own Monumental Copywriting BREAKTHROUGH!”

Now here is how it should be written in 2010:

Attention in social media comes
as a result of knowing your stuff and having something valuable to contribute 

Let's make ourselves a promise for the new year, and this promise will also be the promise we make to our audience. Answer these questions and reword it so it's a promise:

What pressing problem do you solve?
What pain do you remove?
What value do you add?
What pleasure do you create?
What freedom do you permit?
What connection do you allow?