To live like my hair is on fire, yet keep my heart in repose. To be fierce & also relaxed; vigorously ambitious & sublimely poised. I want a wand that is a sword so I can both be a justice dispensing warrior & an enlightenment seeking magician. When the pressure is on, I want to turn water into wine & find the pearl in the heat of battle. All my life I have believed such feats are possible.
"Be Yourself and Know Your Stuff" Marketing Wins Over Hype and BS
Here is the "so 2007" headline:
Now here is how it should be written in 2010:
Let's make ourselves a promise for the new year, and this promise will also be the promise we make to our audience. Answer these questions and reword it so it's a promise:
What pressing problem do you solve?
What pain do you remove?
What value do you add?
What pleasure do you create?
What freedom do you permit?
What connection do you allow?
“Who Else Wants To INSTANTLY
Tap Into The Greatest Minds Of Copywriting History And Swipe Their Most Powerful, Game-Changing COPYWRITING SECRETS To Experience Your Own Monumental Copywriting BREAKTHROUGH!”
Tap Into The Greatest Minds Of Copywriting History And Swipe Their Most Powerful, Game-Changing COPYWRITING SECRETS To Experience Your Own Monumental Copywriting BREAKTHROUGH!”
Now here is how it should be written in 2010:
Attention in social media comes
as a result of knowing your stuff and having something valuable to contribute
as a result of knowing your stuff and having something valuable to contribute
Let's make ourselves a promise for the new year, and this promise will also be the promise we make to our audience. Answer these questions and reword it so it's a promise:
What pressing problem do you solve?
What pain do you remove?
What value do you add?
What pleasure do you create?
What freedom do you permit?
What connection do you allow?
My First Ever Video (Terrible), But We All Start Somewhere
Thought you all might enjoy the very first video I ever made as an internet marketer. Wow! This video was shot in May of 2008.
The videos that were to follow, were actually much worse. This first video isn't terrible, but still pretty bad. This was my first attempt. As I recall, and you can tell, I had more trouble with the technical aspect of it. I recruited Katie to help me. We wound up getting in an argument because she wasn't helping me the way I wanted her to. It was like I was a 5th grader mad at his mom for not helping me the way the teacher said to do it.
I also think I look younger. Man! Have I aged that much in a year and a half? Phew. To many late nights, early mornings and coffee. Plus I had a child in that span of time. And moved cross country to Portland.
Last little ditty on this...I actually thought I deleted that Youtube channel. I recall uploading it, and it going all wrong, so I x'd out and started a new channel. Little did I know that after all this time, it's still there. At only 78 plays, not many of have seen it (thank goodness). Don't know how I found it. I was doing some deep searching on Youtube today and was amazed to come across this. I felt like hiding under the desk. Hah!
An Exercise for Those Who Struggle to Be Themselves (on the Internet)
Only read this if you have the patience to actually read this word
for word and sentence for sentence. You're looking at 750 words.
If you can't do this. Promise yourself you'll come back later
when you actually have patience to do so.
It doesn't matter what business you're in.
It doesn't matter what guru you subscribe, (or don't subscribe).
This has nothing to do with lead generation; nothing to do with SEO.
This has nothing to do with WordPress; nothing to do with PPC.
This has everything to do with you.
My list isn't large. I haven't mastered traffic generation.
That's okay, it's coming along.
But I am good at...relationships. I'm good at listening. It's
empathy. I'm good at learning from my mistakes. And quickly turning around.
I'm a Reflective. And because of that, I move forward (fast).
What are you good at?
Stay with me, I'm getting to my point. Here's what I want to say...
Most of the content I've created on the web over the last year and a half stinks.
And so does yours. It's unmemorable, unenthusiastic, and ineffective.
Most of it is really just a weak attempt to write about stuff you and I are totally
unconnected to.
Trust me. I know this. I've been reading my content for the last month or so.
There were some pieces that "spoke" and perhaps, poignant. But most of it stinks.
So I've been dismantling, one by one, every lousy Squidoo, Hubpage, Ezine article.
Deleted. Good by.
It's like a detox; shedding my skin. Liberating.
It's good to do that every so often.
Here's my point...
Here's what I'd like for YOU to do today, or this weekend. Or, make a
"date" with yourself to do what I'm about to suggest...
Get your Flip camera out, or whatever recording device you have, take
a walk and think to yourself your most authentic, sincere and "naked"
thought that truly offers your own unique brand of value.
I'll write it again in another way: Find your most authentic thought (whatever
authentic thought is passing by at the moment).
Then without thinking - let it shoot from the hip (on camera - record it).
Whatever it is, just be sure it's the unique you that makes you you in that moment.
Don't edit. Don't try to be perfect. Just try to be YOU.
Post this somewhere. Youtube and Facebook is good. Tag your friends
at Facebook. Tag me. See what kind of response you get.
Then...create a blogger blog. Blogger blogs are SO easy. They take,
literally, 10 minutes to set up and create your first post.
Embed your video at your Blogger blog. Make that quick and easy Blogger blog
your practice blog.
Do this once a week, and before you know it, you'll be true with all
your ... errr... umm... "marketing" messages.
Overall, the consistent exercise in doing this may bring about clarity and truth
for you and the business you're trying to conduct on the web.
And if you're carrying any burdens about you and your "internet
business," they should be lifted.
Let's review what you'll do:
1. Make a date with yourself to take a walk.
2. Take your video camera and be as honest and true to yourself as
possible to create a short video...heck ... or a long video. Whatever.
3. No editing. No perfectionism allowed.
4. Upload to Facebook - tag your friends.
5. Create a Blogger blog cuz it's so damn easy. Embed your video.
6. Do this every week. Make the Blogger blog your "junk" blog until
you're really comfortable in your own skin.
In my opinion this entire exercise does not have to take long. It
shouldn't.
Make this stress free and fun. Listen to yourself - that little voice
inside of you that wears a halo over its head.
Mostly, it should just apply to your life in one way or another.
I wouldn't suggest this exercise if I hadn't already begun doing it
myself.
Four Daily Healthy Choices for Internet Entrepreneurs
1. Water Consumption - 8 eight oz glasses per day.
2. Sleep - 6-8 hours per night.
3. Nutrition - smaller & healthier meals spread more often through out the day.
4. Cardio-Vascular fitness - 20-30 minutes 3-5 days a week for heart health.
Reading is Fun - 30 Days at 30 Minutes Reading Challenge
Can you read every day for 30 days @ 30 minutes per day? If you can; if you do, I encourage you to make a video, post it here on Facebook and tag me.
This is my version of a public service announcement.
Upon a dog walk this morning, I realized that I've been reading consistently again (for awhile now) and it's a joy to my life.
Thank you Ann Sieg. You were the catalyst that ignited my interest in reading again.
For the next 30 days, let's all be very conscientious about our reading habits and strive to read for 30 minutes per day.
Go for it.
To see what other people have said about this, visit this post at Eric Walker on Facebook.
Eating Food with a Baby Fork to Eat Slower
Once you click PLAY the video will begin. Not sure why it has a black screen showing. Click PLAY and you'll understand why I am forced to eat my meals much slower than normal. I used to be a ferocious eater, gulping my dinner plate down in less than 3 minutes. In this video I talk about the 2 reasons for this change.
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